Major players in the electronics market are striving to simplify the user experience with their television, making its functions as easy to understand as possible. Google attempted to implement these ideas in 2012 with Google TV, but the platform failed to gain widespread popularity.
Ultimately, with Android TV, Google claims that this TV platform enables users to quickly and easily find and use the content they need. The company encourages developers to do everything possible to create effective and basic applications in order to simplify the interface of the Android TV set-top box as much as possible.
The main advantages of the Android TV platform:
1. The interface consists of "cards" With movies, installed applications, games, various TV programs.
2. For convenient navigation, a remote control is used, which allows you to use the "Enter", "Home" and "Back" keys to navigate between different categories of materials, scroll through content.
3. Support for voice control and voice notification of the consumer.
4. The interfaces of all available applications must follow a single rule, which makes them uniform and easy to use.
The Android TV platform has already managed to interest and make happy a large number of TV owners.