The company Fast Food Systems / Fast Food Systems operates in the catering industry and develops franchise networks of fast-food restaurants offering the highest quality dishes combined with fast and excellent service, offering the highest quality dishes combined with fast and excellent service.
The company's central office is located in Lviv. There are also regional offices in Kyiv and Dnepropetrovsk. The company presents three of its own brands: Pizza Celentano ™, Kartoplyana Hata ™ and Cafe Punkt ™, and actively continues to create new successful brands for the "middle" segment of Ukraine.
The distinctive features of Pizza Celentano restaurants are their own kitchen, the use of regular rather than disposable tableware, and the availability of high-quality espresso coffee and alcohol. And the pizza recipe is somewhat different from traditional Italian ones, but it has found favor with Ukrainian consumers. And when it is prepared before your eyes and served hot, you must admit – there is a certain charm to it.
The success of the first enterprise inspired the idea of creating an entire chain. Already in 1999, after the opening of the second Pizza Celentano restaurant in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytskyi.
Pizza Celentano restaurants now operate in almost all regions of Ukraine. Today, the network of enterprises of the Pizza Celentano TM includes 89 enterprises. These are Kyiv, Lviv, Dnipropetrovsk, Odessa, Sevastopol, Ternopil, Ivano-Frankivsk, Kherson, Mykolaiv, Vinnytsia, Kryvyi Rih, Cherkasy - practically all regional centers. The network is also developing in the so-called "small" cities: Kamianets-Podilskyi, Drohobych, Novoyavorivsk, Slavuta, Izmail, Brovary, Inhulets and others.
The success of the first restaurant inspired the idea of creating an entire chain of restaurants. Already in 1999, after the opening of the second pizzeria in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytskyi. Currently, there are more than 130 restaurants operating under the Pizza Celentano™ brand in Ukraine. The 100th restaurant of the chain was opened in Kyiv, on M. Kotsiubynsky Street in July 2007.
In August 1998, the first fast-food restaurant of the Pizza Celentano brand was opened in Lviv. The first enterprise called “Kartoplyana Hata” opened in Kyiv in 2001. Currently, there are 38 restaurants under the Kartoplyana Khata brand successfully operating in Ukraine (as of 12.10.2006).
Kartoplyana Khata restaurants incorporate elements of the ethnic concept, allowing active, young middle class individuals to enjoy a varied and high-quality meal. The alternative style and tex-mex concept lend the restaurant an ironic, "adventure-seeking" feel. The entrance to each restaurant features the brand's symbol, a white-stone sculpture of Granny Kochita smoking a peace pipe. However, we strive to avoid being too tied to ethnicity. Our restaurants are eclectic and cannot be defined as serving just one national cuisine. Our "Kartoplyana Hata" can't be called a Mexican restaurant, nor "Pizza Celentano" a pizzeria. The most important thing is that the cuisine and interior are vibrant, new, and unexpected, so that customers enjoy a delicious meal, not only during the initial opening period but throughout the establishment's life.
The food service market segment in which we operate lies between a typical fast food establishment and a traditional restaurant; experts call it Quick&Casual. According to our estimates, our brands account for approximately 60% of the Quick&Casual market in Ukraine. From traditional restaurants, these establishments have adopted the high quality and traditional preparation of dishes, as well as a high level of service. The influence of fast food is evident in the reduced number of menu items, more affordable prices, and a more relaxed atmosphere. The complexity of our operations is similar to that of traditional restaurants. However, a traditional restaurant doesn't prepare food in 3-5 minutes in front of the customer, as we do, thus combining the concepts of fast food and restaurant. To maintain this reputation, we offer only reusable tableware (ceramics, wood, glass) in our establishments, each with a unique and patented design.
Thus, at Quick&Casual, customers get restaurant-quality food, but faster and cheaper. For the "young professionals" who are our core clientele, money is a measure of their freedom. They are attracted not only by the product, but also by a unique philosophy and lifestyle. Our customers value symbolism in everything: the visual image of the establishment, the atmosphere, and the music. They want not only high-quality daily food but also a stylish experience for which they are willing to pay.
We place great importance on the interior design of our establishments, the style of the interior, the music, and the uniqueness of the warm atmosphere. Recently, our customers have been saying that we are among the most stylish fast-food restaurants in Ukraine.
Since 2003, the concept of "Cafe Punkt" has been developing.
Currently, two such cafes are open in Lviv and one in Kyiv. This is a low-budget coffee shop with a rather nice atmosphere, a set of drinks based on natural coffee and snacks for a short meeting in a light atmosphere with friends, colleagues, partners - a "meeting point".
In October 2006, the third affordable Japanese restaurant YAPI ™ was opened in Lviv. The interior design of this establishment combines Japanese minimalism and high technology with modern drive and youth spirit.
Since 2005, we have been developing a new concept - "Yapi" - a affordable Japanese restaurant.
Almost all Japanese restaurants in our country and in the post-Soviet space are designed in the traditional "antique" style: bamboo, wooden flooring, mats, oriental lanterns, kimonos, rice paper and umbrellas. This is how we've been seeing Japan for a long time now—three centuries removed from reality.
In developing the "Yapi" concept, we took into account the changes occurring in any modern society and moved away from the popular idea of Japan as a land of samurai and geisha, kimonos and sakura. Today, it is a high-tech power that has given the world Sony, Toyota, and Mitsubishi. Mass media has a strong influence on the consciousness of young people around the world.
The company Fast Food Systems / Fast Food Systems operates in the catering industry and develops franchise networks of fast-food restaurants offering the highest quality dishes combined with fast and excellent service, offering the highest quality dishes combined with fast and excellent service.
The company's central office is located in Lviv. There are also regional offices in Kyiv and Dnepropetrovsk. The company presents three of its own brands: Pizza Celentano ™, Kartoplyana Hata ™ and Cafe Punkt ™, and actively continues to create new successful brands for the "middle" segment of Ukraine.
The distinctive feature of the Pizza Celentano restaurants is the presence of their own kitchen, the use of regular rather than disposable tableware, the presence of high-quality espresso coffee and alcohol in the assortment. And the pizza recipe is somewhat different from the traditional Italian one, but has found favor with the Ukrainian consumer. And when it is prepared before your eyes and served hot, you must admit – there is a certain charm to it.
The success of the first enterprise inspired the idea of creating an entire chain. Already in 1999, after the opening of the second Pizza Celentano restaurant in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytskyi.
Pizza Celentano restaurants now operate in almost all regions of Ukraine. Today, the network of enterprises of the Pizza Celentano TM has 89 enterprises. These are Kyiv, Lviv, Dnepropetrovsk, Odessa, Sevastopol, Ternopil, Ivano-Frankivsk, Kherson, Mykolaiv, Vinnytsia, Kryvyi Rih, Cherkasy - almost all regional centers. The network is also developing in the so-called "small" cities: Kamianets-Podilskyi, Drohobych, Novoyavorivsk, Slavuta, Izmail, Brovary, Inhulets and others.
The success of the first restaurant prompted the idea of creating a whole chain of restaurants. Already in 1999, after the opening of the second pizzeria in Lviv, two franchisee establishments appeared: in Kyiv and Khmelnytskyi. Currently, there are more than 130 restaurants in Ukraine under the brand name Pizza Celentano ™. The 100th restaurant of the chain was opened in Kiev, on M. Kotsiubynsky Street in July 2007.
In August 1998, the first fast-food restaurant of the “Pizza Celentano” brand was opened in Lviv. The first enterprise under the name "Kartoplyana Hata" opened in Kyiv in 2001. Currently, 38 enterprises of the trade mark "Kartoplyana Hata" are successfully operating in Ukraine (data as of 12.10.2006).
The restaurants of the TM "Kartoplyana Hata" use elements of the concept of "ethnicity", which gives representatives of the active and young part of the middle class the opportunity to eat high-quality and varied food. The alternative style and the Tex-Mex concept give the restaurant an ironic character of "adventure seekers". At the entrance to each restaurant, there's a trademark symbol—a white-stone sculpture of Granny Kochita smoking a peace pipe. However, we try to avoid rigid adherence to the idea of ethnicity. Our restaurants are eclectic and cannot be defined as establishments with a single national cuisine. Our "Kartoplyana Hata" cannot be called a Mexican restaurant, and "Pizza Celentano" is not a pizzeria. The main thing is that the cuisine and interior are vibrant, new, and unexpected, so that customers have a delicious experience, not only during the initial period after opening, but throughout the establishment's existence.
The segment of the food service market in which we operate lies between a typical fast food establishment and a traditional restaurant; experts call it Quick & Casual. According to our estimates, our trademarks account for approximately 60% of the Quick & Casual market in Ukraine. From regular restaurants, these establishments have adopted the high quality and traditional preparation of dishes, as well as a high level of service. The influence of fast food is evident in a smaller menu, more affordable prices, and a more relaxed atmosphere. Our operations are similar in complexity to those of traditional restaurants. However, a typical restaurant doesn't prepare food in 3-5 minutes in front of the customer, as we do, thus combining the concepts of fast food and restaurant. To maintain this reputation, we offer only reusable tableware (ceramics, wood, glass) in our establishments, with unique and patented designs. Thus, at Quick & Casual, customers get restaurant-quality food, but faster and cheaper. For the "young professionals" who are our main clients, money becomes an indicator of their freedom. They are attracted not only by the product, but also by a unique philosophy and lifestyle. For our customers, symbolism is important in everything: in the visual image of the establishment, in the atmosphere, in the music. He needs not only high-quality daily food, but also a stylish pastime for which he is willing to pay.
We attach great importance to the interior design of our businesses, the style of the interior, the music and the uniqueness of the warm atmosphere. Recently, our visitors say that we occupy the position of the most stylish fast-food restaurants in Ukraine.
The "Cafe Punkt" concept began to develop in 2003.
Currently, two such cafes are open in Lviv and one in Kyiv. This is a low-budget coffee shop with a rather nice atmosphere, a selection of drinks based on natural coffee and snacks for a short meeting in a light atmosphere with friends, colleagues, partners - a "meeting point".
In October 2006, the third affordable Japanese restaurant YAPI ™ was opened in Lviv. The interior design of this establishment combines Japanese minimalism and high technology with modern drive and youth spirit.
Since 2005, we have been developing a new concept - "Yapi" - a democratic restaurant of Japanese cuisine.
Almost all Japanese restaurants in our country and in the post-Soviet space are designed in the traditional "antique" style: bamboo, wooden flooring, mats, oriental lanterns, kimonos, rice paper and umbrellas. This is how we have seen Japan for a long time - three hundred years removed from reality
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