A new consumer survey has found that self-service is a positive shopping experience.

A new consumer survey has found that self-checkout is a positive shopping experience.

A recent consumer behavior study conducted byNPD Group forNCR(NYSE:NCR), which took place in Duluth, Georgia, showed that the majority of American respondents Consumers consider self-service technologies such as kiosks, terminals, etc. to be a good experience for quickly making purchases in-store. At the same time, half of younger shoppers preferred the use of self-service technologies in stores.

"The survey results show how shoppers are embracing self-service at the point of sale, as well as their growing preference for self-service when shopping," says Scott Kingsfield, senior vice president and general manager of the retail division of NCR. "Retailers are offering consumers self-service, as an alternative and as part of their full portfolio of services when shopping. This is convenience for people and an opportunity to expand the shopping complex.

Survey highlights:

• Two out of three surveyed shoppers prefer self-service when shopping.
• Almost half of the surveyed consumers under 45 expressed a willingness to use self-service technologies.
• Almost 46% of respondents want to use more self-service technologies in stores, such as like kiosks and terminals, to enhance the shopping experience.

Research data fromNCR also shows that grocers that implemented self-checkout increased their sales by approximately 35%.

“Using self-checkout today as part of a strategic consumer engagement program can help meet the needs of many retailers,” says Marshal Cohen, principal industry analyst forNPD Group. “This study shows that self-service is an alternative choice for shoppers who prioritize convenience and time savings when shopping.