POS Media Ukraine has extended exclusive contracts with retail chains for 2011 regarding advertising in the Point of Sale segment. In particular, cooperation was extended with such retail operators as Fozzy Group, Metro Cash & Carry, Tavria V, Novus Ukraine, and Real. POS Media announced that the company intends to strengthen cooperation with retail operators, which is facilitated by new advertising media, in particular, pallet display decoration in a number of Silpo stores and wobblers in the Tavria V chain. As Maxim Sazhin, General Director of POS Media Ukraine, reported, the new advertising media complement the existing portfolio and will enable companies to use all media to optimize and enhance their promotional activities.
Source: torgexpo.com.ua
POS Media Ukraine has extended exclusive Point of Sale advertising contracts with retail chains for 2011. Specifically, contracts have been extended with Fozzy Group, Metro Cash & Carry, Tavria V, Novus Ukraine, and Real. POS Media's announcement states that the company intends to strengthen its partnerships with retailers, which will be facilitated by new advertising media, including pallet display decorations in several Silpo stores and wobblers in the Tavria V chain. As Maxim Sazhin, CEO of POS Media Ukraine, reported, the new advertising media complement the existing portfolio and will enable companies to use all media to optimize and enhance their promotional activities.
Source: torgexpo.com.ua
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