NCR Self-Service Study

A new consumer survey found that self-service is a positive shopping experience.


A recent consumer behavior study conducted by NPD Group for NCR (NYSE:NCR), which took place in Duluth, Georgia, showed that the majority of American consumers surveyed consider self-service technologies, such as kiosks, kiosks, etc., to be a good experience for quickly making purchases in stores. At the same time, half of young shoppers preferred the use of self-service technologies in stores.


"The survey results show how shoppers are mastering self-service at the point of sale, as well as their growing preference for self-service shopping," says Scott Kingsfield, senior vice president and general manager of Retail at NCR. "Retail players offer self-service to consumers as an alternative to and as part of their full portfolio of services when shopping. This is convenient for people and an opportunity to expand the shopping complex.

Survey highlights:

  • Two out of three respondents shoppers prefer self-service when making purchases.
  • Almost half of surveyed consumers under 45 expressed their willingness to use technology self-service.
  • Almost 46% of respondents want to use more self-service technologies in stores, such as kiosks and terminals, to improve the shopping experience.

Research data NCR also show that grocers that have implemented self-service, increased their sales by approximately 35%.

"Using self-service today as part of a strategic consumer engagement program can help meet the needs of many retailers," says Marshal Cohen, Chief Analyst of the industry NPD Group. "This research shows that self-service is an alternative choice for shoppers who primarily value convenience and time savings when making a purchase.

 

Source: ncr.com

A new consumer survey found that self-service is a positive shopping experience.


A recent consumer behavior study conducted by NPD Group for NCR (NYSE:NCR), which took place in Duluth, Georgia, showed that the majority of American consumers surveyed consider self-service technologies, such as kiosks, kiosks, etc., to be a good experience for quickly making purchases in stores. At the same time, half of young shoppers preferred the use of self-service technologies in stores.


"The survey results show how shoppers are mastering self-service at the point of sale, as well as their growing preference for self-service shopping," says Scott Kingsfield, senior vice president and general manager of Retail at NCR. "Retail players offer self-service to consumers as an alternative to and as part of their full portfolio of services when shopping. This is convenient for people and an opportunity to expand the shopping complex.

Survey highlights:

  • Two out of three respondents shoppers prefer self-service when making purchases.
  • Almost half of surveyed consumers under 45 expressed their willingness to use technology self-service.
  • Almost 46% of respondents want to use more self-service technologies in stores, such as kiosks and terminals, to improve the shopping experience.

Research data NCR also show that grocers that have implemented self-service, increased their sales by approximately 35%.

"Using self-service today as part of a strategic consumer engagement program can help meet the needs of many retailers," says Marshal Cohen, Chief Analyst of the industry NPD Group. "This research shows that self-service is an alternative choice for shoppers who primarily value convenience and time savings when making a purchase.

 

Source: ncr.com

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